How we collect, use, and protect your information — explained clearly.
This summary is for convenience only and does not form part of the legal policy. Please read the full policy below.
This Privacy Policy describes how Paragon Marketing Ltd (trading as Accelerate CX) ("we", "us", "our") collects, uses, discloses, and protects information when you visit our website, submit a build brief, engage our services, or interact with us in any way. By using our services, you agree to the collection and use of information in accordance with this policy.
Accelerate CX is a trading name of Paragon Marketing Ltd, a company registered in England and Wales under company number 14830244, with its registered office at 85 Great Portland Street, First Floor, London, W1W 7LT. We are registered with the UK Information Commissioner's Office (ICO).
We are a website design and digital automation provider serving small businesses and contractors, including clients based in South Africa. We build websites and implement automation systems (including SMS, email, and CRM tools) on behalf of our clients.
As a UK-registered company, Paragon Marketing Ltd is the data controller for personal information collected directly through our marketing website and intake forms, under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018.
For information our South African-based clients collect from their own customers through the systems we build and manage on their behalf, Paragon Marketing Ltd acts as an operator under the Protection of Personal Information Act 4 of 2013 (POPIA), processing that data only on our clients' documented instructions.
We collect information you provide directly to us, as well as information collected automatically when you interact with our website or services.
We use the information we collect for the following purposes:
If you engage our Growth Engine, Done-For-You, or Basic Care retainer services, automated SMS and email messages (such as missed-call text-back replies, appointment reminders, and review requests) will be sent to your customers using the contact information you provide or that they submit through your website.
We work with trusted third-party providers to deliver our services. These providers process data on our behalf and are bound by their own privacy and security obligations:
Each provider listed maintains its own privacy policy governing how they handle data. We encourage you to review GoHighLevel's and Stripe's privacy policies directly for full detail on their data practices.
We only share information in the following limited circumstances:
We take reasonable technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction, including:
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, including:
Depending on your location, you have rights regarding your personal information under UK GDPR and/or POPIA, including:
To exercise any of these rights, contact us at hello@accelerate-cx.com. We will respond within one month, in line with UK GDPR requirements (or within the timeframe required by POPIA where applicable). Please note that deleting certain data (e.g. payment records) may be limited by our legal and tax retention obligations.
Our website may use cookies and similar tracking technologies to improve your browsing experience, analyse site traffic, and understand where our visitors come from.
You can control or disable cookies through your browser settings. Disabling cookies may affect the functionality of our website, including our intake form.
Our services are intended for business use by adults aged 18 and over. We do not knowingly collect personal information from children, as defined under POPIA, without the consent of a competent person (e.g. parent or legal guardian). If we become aware that we have inadvertently collected a child's information without the required consent, we will take steps to delete it promptly.
Paragon Marketing Ltd is based in the United Kingdom and primarily serves clients based in South Africa. Your information may therefore be processed in both the UK and South Africa, and by service providers located in other countries (see Section 5).
Where we transfer personal information outside the UK, we take reasonable steps to ensure an adequate level of protection is maintained, in accordance with UK GDPR requirements, including relying on adequacy regulations or appropriate safeguards such as Standard Contractual Clauses where required.
Where information relates to our South African clients' own customers, transfers are also subject to Section 72 of POPIA, which requires an adequate level of protection substantially similar to POPIA in the receiving country.
This Privacy Policy is governed by the laws of England and Wales. Any disputes relating to this Privacy Policy will be subject to the exclusive jurisdiction of the courts of England and Wales, consistent with the governing law clause in our Terms of Service. Nothing in this Privacy Policy affects any statutory rights you may have under the laws of your own country of residence, including South African data protection law (POPIA), that cannot lawfully be excluded or limited.
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The most current version will always be available at accelerate-cx.com/privacy. We encourage you to review this policy periodically. Continued use of our services after changes are posted constitutes your acceptance of the updated policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your information, please contact us: